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Counterpractice is the New York-based graphic design and publishing studio of Paul Soulellis. Counterpractice projects include books, posters, environmental graphics, websites, apps, brand strategy, naming, identities, archives and publishing.
Counterpractice questions the red-hot center, and looks for magic in the margins. The studio favors longevity over right now, thingness over ephemerality and agility over perfection.

Above all, radical curiosity drives the work.
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Here is Paul’s CV and portfolio of work.
Paul is the founder of Library of the Printed Web, an expanding physical archive devoted to web-to-print artists’ books, zines and other printout matter. The project has gathered international attention and was shown at The Book Affair at the opening of the 55th Venice Biennale, and featured in The New Yorker by Kenneth Goldsmith. Paul writes, speaks and teaches extensively about his experimental publishing research, and was invited by Olia Lialina to direct a one-week Library of the Printed Web workshop at Merz Akademie in Stuttgart in June 2015.
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Through Library of the Printed Web, Paul publishes Printed Web, a semi-annual print-on-demand publication of web-to-print art and discourse. Directly inspired by Seth Siegelaub’s group show publications, each issue contains new work by artists who work on, within and around the internet. Printed Web 3, featuring 147 artists, launched as a server directory on Rhizome and as physical artifacts at Offprint London at the Tate Modern in May 2015.
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In addition to working as an independent designer for many years (for clients like TED, Cornell University, Esri and The Rockefeller Foundation), Paul maintains his own artist’s practice. He shows experimental printed matter at galleries, museums and book fairs internationally and has produced site-specific, socially-engaged book works at artists’ residencies in the US, Italy, Iceland and England. He is a member of ABC [Artists’ Books Cooperative]. In June 2014, Paul was in residence in Dorset, England to produce Portlander, a print-on-demand newspaper for the Isle of Portland.
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Paul is currently on a one-year full-time term appointment at Rhode Island School of Design, where he teaches graphic design and experimental publishing. He is a contributing editor at Rhizome and his writing has been featured in publications like The Manual (“Design Humility”), Communication Arts, (“The Generosity Echo”) The Blue Notebook and Code—X. He writes regularly about art and design at Soulellis.com and he hosted a popular Glass House Conversation on John Cage and design humility in February 2012.
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Paul is frequently invited to speak about his work and has been a visiting critic at UCLA, Art Center College of Design at Pasadena, International Center of Photography, Cornell University, Columbia University, City University of New York, Pratt, RISD and Parsons The New School of Design. He was invited to curate a special table of Printed Web books for the Google Span Design Conference in October 2015, was a featured speaker at Interrupt3 at Brown University in March 2015 and spoke at Build in Belfast, N. Ireland in 2013 (“Resistance / Scenes from a designer’s counter-practice”).
Paul graduated from the College of Architecture, Art and Planning at Cornell University.
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↝ CV and portfolio [Soulellis]
↝ “Turning Pixels into Print: An Interview About the Printed Web” [Soulellis/Hyperallergic]
↝ “Making Public” talk at Fondation Galeries Lafayette, Paris [Soulellis]
↝ “Poor Media on Demand: All the files of Printed Web” [Soulellis/Rhizome]
↝ “Digital Publishing, Unzipped” [Soulellis/Rhizome]
↝ “Required Reading: Paul Soulellis on Experimental Publishing” [Rhizome]
↝ “Performing Publishing: Infrathin Tales from the Printed Web” [Soulellis]
↝ “Resistance / Scenes from a designer’s counter-practice” [Soulellis]
↝ “DE$IGN” [Soulellis]
↝ “Search, compile, publish” [Soulellis]
↝ “The Printed Web” [Soulellis]
↝ “Paul Soulellis talks with Christina Webb” [RISD]
↝ “Leaving the office to get to work.” [Soulellis]
↝ Library of the Printed Web [Soulellis]
↝ “The Generosity Echo” [Soulellis]
↝ “Library of the Printed Web” [West Space Journal, Australia]
↝ “The Artful Accidents of Google Books” [Kenneth Goldsmith]
↝ “Stampatori di internet” [Studio Rivista, Italy]
↝ “Either/And” [National Media Museum, UK]
↝ Post-Digital Publishing Archive [Silvio Lorusso]
↝ “Towards an Extended Notion of Publishing” [Silvio Lorusso]
↝ “Networks as agents in the clash between personal and industrial post-print” [Alessandro Ludovico]
↝ “Young Incorporated Artists” [Brian Droitcour]
↝ “Too Much World: Is the Internet Dead?” [Hito Steyerl]
↝ “The Universal Texture” [Clement Valla]
↝ “Index cards” [Mandy Brown]
↝ “Seams” [Jeremy Keith]
↝ “Ten Rules for Students and Teachers” [John Cage]
↝ “The Artist’s Book Goes Public” [Lucy Lippard]
Counterblast [Marshall McCluhan]
Counterpractice
E. — hello(at)counterpractice.com
Tw. — @soulellis
T. — +1 212 243 5080
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